Reinert-Alumni Library: Marketing & Management Research Guide

photo of Chris Carmichael
Chris Carmichael
Subject Librarian
280-1757

Library Home > Research by Subject > Marketing and Management

Marketing and Management Research Guide

Library Catalog (CLIC): The "Creighton Libraries Information Catalog" of books and other materials. Includes more than 35,000 e-books from the ebrary Academic Collection.
http://clic.creighton.edu/
WorldCat: Search for books and other materials in thousands of libraries worldwide.

ABI Inform *: Indexes more than 2,000 journals and trade publications in all aspects of U.S. and international business and economics (1971-present).
Some Full Text
Business Source Premier *: Indexes thousands of business publications (years vary by source), plus company and industry profiles, country reports, market research, and SWOT analyses.
Some Full Text
LexisNexis Academic *: Business news, company and industry information, company financials, SEC filings, Disclosure, Standard & Poor's Corporate Descriptions, Hoover's Company Reports, US Public and Private Companies.
Full Text
MRI+ (MediaMark): Provides magazine audience demographics, summary household data, and product usage data for marketers. A CUmail account is required.
Full Text
Wall Street Journal: Full text of the Eastern edition (1984-present).
Full Text

Marketing

American Marketplace: Reference Collection HB 848 .A44 2001
Generation X: American Aged 18 to 34: Reference Collection HC110 C6M544 2001
Management & Marketing Dictionary: Reference Collection HD 30.15 .S33 1995
Market Share Reporter: Select Advanced Search and then select Market Share Reporter before conducting your search.
MBA Programs: Reference Collection HF 1131 P44 2007
North American Industry Classification System: also available in print Reference Collection PREX 2.6/2:IN 27/997
National Trade and Professional Organizations: Reference Collection HD 2425 D53 2009
Standard Industrial Classification: Reference Collection HF1042 S785 1987
Who's Buying by Age: Reference Collection HC110.C6 W34 2008

Management

21st Century Management: A Reference Handbook: Also in Main Stacks HD30.4 .A16 2008
AMA Style Guide for Business Writing: Reference Collection HF 5726 .A49 1996
American Salaries and Wages Survey: Reference Collection HD 4973 A447 2007
Encyclopedia of Leadership: Also in print Reference Collection HD57.7 .E53 2004
Encyclopedia of Small Business: Reference Collection HD 62.7 H553 1998
Gale Virtual Reference Library: Management: Includes Encyclopedia of Management and Business Plans Handbooks
Handbook of Strategic Expertise: Over 450 Key Concepts and Techniques: Reference Collection HD 30.28 H389 1986
How to Prepare for the Graduate Management Admission Test : Barron's GMAT: Reference Collection HF1118 .J34 2008
International Encyclopedia of Business and Management: Reference Collection HF 1001 .I53 1996

Human Resources Management

ADA Training Manual for Managers and Supervisors: Reference Collection HF 5549 .A2 H85 No. 280 Pt. 2
Encyclopedia of Conflict Resolution: Reference Collection HM136 .B783 1997
Human Resource Management (CCH): Reference Collection HF 5549 A2 H85
Mission Statement Book: Reference Collection HD 30.285 A27 1999
Organization Charts: Reference Collection HD 58.65 O74 1996
Performance Appraisal Manual for Managers and Supervisors: Reference Collection HF 5549.5 .R3 H83 1992 N274P2

@Brint: "The Premier Network for Business, Technology and Knowledge Management," a comprehensive business resource site.; http://www.brint.com/
Advertising Age: Media News Data Center, Salary Surveys, Agencies
http://www.adage.com
B2B: "Monthly supplement to the Business Marketing magazine. '" Has searchable Knowledge Base of marketing articles on the Internet.
http://www.b2bonline.com/
Business School Rankings: Web resources compiled by the University of Illinois.
http://www.library.illinois.edu/edx/rankings/rankbus.html
Carol World: Free corporate service offering links to the annual reports of many European companies. Registration required.
http://www.carol.co.uk/
Forbes: Links to all the Forbes lists: Forbes 500, 200 Best Small Companies, 400 Best Big Companies, 500 Largest Private Companies, Forbes International 500, 800 Best Paid CEOs, and best places ratings.
http://www.forbes.com
Fortune: Links to the Fortune 500, Global 500, America's Most Admired, Global Most Admired, 100 Fastest Growing, Best for Minorities and more.
http://www.fortune.com
Internet Learning Materials for MBA Students: from the Foundation for Management Education
http://bized.ac.uk/fme/
VALS: Values & Lifestyles Consumer Segmentation System
http://www.sric-bi.com/VALS/
Yahoo Marketing and Advertising: Several hundred links
http://dir.yahoo.com/Business_and_Economy/Marketing_and_Advertising/